Senior devs. Embedded.
Equity-aligned.
Skip the 6-month hiring cycle. Drop a senior AI-native developer into your team on a retainer — or co-build your product with us and we'll take a slice of the equity instead of the invoice.
Pick the partnership that fits.
Embedded is for teams that need senior horsepower right now. Equity is for founders with an idea and conviction but not yet the cash to burn.
Embedded developer
A senior AI-native developer joins your team on a monthly retainer. They attend your stand-ups, review your PRs, ship your roadmap, and unblock your in-house engineers.
- Senior developer, AI-native from day one
- Joins your stand-ups, PRs, and Slack/Linear
- Ships against your roadmap — not ours
- Part-time or full-time, flexible allocation
- Pairs with your in-house engineers
- Can scale up to a squad when you need it
Month-to-month retainer · part or full-time · 30-day notice · minimum 2 months
Equity partnership
You bring the idea, domain knowledge, and hustle. We bring the build — at reduced or zero cash cost, in exchange for a meaningful slice of the venture. We invest alongside you.
- End-to-end product build, design through launch
- Ongoing ops, hosting, and iteration post-launch
- Reduced cash cost in exchange for meaningful equity
- We invest our own time alongside yours
- Co-founder-level accountability and urgency
- Standard vesting and clean cap tables
Equity + reduced cash · vesting over build period · co-founder-level commitment
What it actually looks like.
Not a sales brochure — here's the real cadence of an embedded developer on a healthy engagement.
- Monday
- Join your team stand-up
- Plan the week's tickets
- First PR opened by lunch
- Tuesday
- Deep work on core feature
- PR reviews for in-house devs
- Async design doc draft
- Wednesday
- Mid-week sync with product
- Unblock in-house engineers
- Ship feature to staging
- Thursday
- QA + fixes on staging
- Roll out to production
- Post-deploy monitoring
- Friday
- Retro with your team
- Tech debt or AI spike
- Weekly written update
Honest trade-offs.
Partner doesn't replace every custom build. Here's when it's the right call — and when it isn't.
- You have an in-house team but need more senior velocity
- You're scaling and cannot wait 6 months for a hire
- You have an idea and conviction but limited runway
- You want a long-term partner, not a one-shot vendor
- AI needs to land across the whole product, not one feature
- You value async, written-first communication
- You need a single fixed-scope MVP and then silence
- You want the cheapest quote, not the best outcome
- You expect daily 9-5 attendance in your office
- You already have enough senior in-house engineers
What we commit to.
Response in hours
Async first, but never silent. We reply in hours during your working day — not next week.
Clean IP & contracts
Standard NDAs, IP assigned to you, clean cap tables for equity deals. No shenanigans.
Same senior faces
Whoever starts the engagement sticks with it. No switching devs on you without consent.
Opinions, freely given
You don't pay us to nod. We push back when something is wrong and say so early.
Let's figure it out
over a call.
Whether it's an embedded dev for next sprint or a co-founder conversation about your next venture — the first call is free and runs 30 minutes.